What we do
Travelers want choice. Airlines want to sell direct. Nuanced connects both in one App, without acting as a reseller.
X
CAPTURE unstructured travel intent
Y
TRANSLATE
intent to structured shopping request
Z
ROUTE
traveler into the airline’s checkout
D2T NDC
Our approach is built on a single, powerful shift: moving NDC infrastructure from a back-end B2B protocol to a front-end traveler experience.
We don’t reinvent the wheel; we activate existing technology for a new era of direct retail.
Capture demand outside your App
The reality: travelers search where they find choice, not where airlines want them to start.
The opportunity: meet them there, then seamlessly hand them to your direct channel for booking.
Nuanced bridges that gap. Travelers get the neutral search they trust. You get the direct relationship you need.
Keep full control
Airline retain full control from the start: pricing, offer construction, branding, checkout, and the customer relationship remain native to the airline throughout the journey.
Improve offer quality
Nuanced enhances offer quality by capturing traveler intent and context upfront, allowing airlines to deliver more relevant, personalized NDC offers.
How it works
Connect
Connect your NDC API and Offer Management Systems
Translate
Traveler speaks or types intent. Nuanced structures it into an airline-ready request
Present
Show a short list of relevant offers. Highlight what matters, not every fare
Hand off
Deep-link to airline web or App checkout + post-booking track
A Single App for Unlimited Airlines
Natural Conversation
Not Complex Filters
Real-world travel is too nuanced for a filter. Nuanced builds a new habit: expressing intent through natural dialogue.
Personalized
High-Definition Clarity
Flat price lists are relics. They hide your true value. Nuanced brings your full catalog into focus, tailoring every offer to the journey at hand.
Freedom from
"App Trap"
Travelers avoid the app trap—one interface provides access to multiple airlines without downloading or managing separate airline apps.
Cheaper Travel
Higher Value
We reduce travelers cost by bypassing legacy intermediaries. We drive higher ancillary yields through intelligent, context-aware retailing.
About Us
We don't compete with airlines; we empower them. By providing a neutral, fluid interface, we turn natural intent into direct retail success. Airline's control is absolute. Airline's success is our mission.
Nuanced is built around a simple shift: bringing NDC forward into the traveler experience.
Our vision is to turn airline retail capabilities into a direct, intuitive, and intent-driven interaction. Instead of treating NDC as a B2B connectivity layer, we activate it where it matters most — at the moment a traveler is deciding.
We don’t replace airline systems. We don’t rebuild distribution. We unlock the value of what airlines have already built.
Quantifying Indirect-Sales Loss for a $1.0B Revenue Airline
A $1.0B-revenue airline typically sells a meaningful share of tickets through indirect channels.
Those channels may deliver volume, but they also impose three structural penalties: higher cost of sale, lower ancillary capture, and weak customer ownership.
Over a year, these penalties can quietly add up to a material profit and revenue opportunity.
An airline with $1B in revenue is effectively "losing" 11.2% of its potential top line every year from indirect sales. This isn't just a cost of doing business; it is a structural failure of legacy distribution.
Distribution cost drag
$13.5M
App Abandonment Rate
81%
Missed Ancillary Sales
-$30M
Indirect Channel Ratio
39%
Airlines Trust Nuanced Platform
"The platform’s semantic translation delivers more relevant offers and higher conversion rates. It’s a game changer for airline retailing".
Louise Maxwell
"Nuanced enabled us to personalize offers at scale, reducing cart abandonment and improving customer satisfaction metrics."
Gabriella Spring
"We saw a significant increase in ancillary revenue and loyalty engagement after integrating the intent layer into our NDC flow."
Josh Phillips